Category management
Category management

is a process, within which categories are being treated as strategic business units, so that the client's needs will be answered as much as possible, and in the long term their business results will improve.


Making of realograms – Using the appropriate software we make a detailed plan of current positions on store shelves and analyse it according to your wishes.

  EXAMPLE 2

Making of planograms – Using the appropriate software we make a plan of how to position the whole product group or your products only. Planograms are made based on sales data, trends, client's wishes, etc.

EXAMPLE 2

Analysis of sales space– Using the appropriate software we analyse both realograms and planograms. We can measure the share of individual trademarks, segments, daily supplies of items on shelves...
EXAMPLE 3

Preparation of highlighting – Using the appropriate software we make a 3D plan of positioning your products on stands, ends of gondola display units etc. Based on the proposals made, we also calculate the amounts of products to be highlighted.

EXAMPLE 4

Advice in selecting the assortment – For each specific point of sale, format, location, etc. we can help you select the optimum assortments that would ensure meeting the needs of customers and thereby an increase in sales.

If you don't hire us, your competition might.

 
[11.05.2011]
is a process, within which categories are being treated as strategic business units, so that the client's needs will be answered as much as possible, and in the long term their business results will i...

CMS svetovanje d.o.o.

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1000 Ljubljana
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e-mail: info@cms-svetovanje.si